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Nation of Runners: Who is the Most Active?

With the London Marathon just around the corner we thought that it would be interesting to see what parts of the UK are the most active, based on the sales of running shoes at

As you can see from the infographic London tops the sales figures which is largely unsurprising, Bolton and Nottingham make up the top 3 and also accounting for more than 46% of the sales. However one of the biggest talking points that will arise from this data is the exclusion of any cities from Scotland and Northern Ireland and only one of the 15 towns and cities being from Wales. Does this suggest that England is the most active country in the UK or do residents of Scotland, Wales and Northern Ireland buy their running shoes elsewhere?

The sales figures also show that there is quite an even split of running enthusiasts throughout England. We're sure that even though there is an even spread of runners throughout the country these figures will no doubt ignite the healthy rivalry that exists between the North and South as both will want to argue that they are the most athletic.

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Pictured below is last year’s winner Wilson Kipsang passing Buckingham Palace in last year’s London Marathon where he set a new course record beating Emmanuel Mutai by 11 seconds. Kipsang will have a face-off with world record holder Dennis Kimetto as he looks to add to the two winners medals that he already has. One of the main talking points about this year’s race isn't concerning either of these athletes but GB Olympic hero Mo Farah as he is concentrating on defending his 5,000m and 10,000m titles at the World Athletics Championships in Beijing in August.